Art Direction, Branding & Design


Visual Identity

Always FREE!™ Forever

FREE INNOVATION! is an ongoing project by Christopher A. Ritter. This site is an effort to bring together seemingly unrelated ideas to spark innovative thought and present ideas which may have never been thought of before.

In his August 2002 article in Harvard Business Review, Peter Drucker outlines four areas of innovations within a company or industry. These areas are unexpected occurances, incongruities, process needs and industry, and market changes.

Of these aformentioned areas, the simplest source of inspiration are unexpected occurances, but it’s often the most difficult to understand. However, I believe these seemingly random relations have the greatest power to create something that is truly unique.

FREE INNOVATION! is a tool created to help us think differently for the sake of innovation.