Art Direction, Branding & Design


Visual identity, Type Design

Design for a nurturing environment

Northern Michigan University’s Graduate Studies & Research Program has the unique distinction of being not only one of the university’s newest programs, but also one of its fastest growing.

Being located at the top of Michigan’s Upper Peninsula, the natural setting of NMU is lush, beautiful, and unavoidably intertwined with the culture of the campus. This presents both an opportunity and a challenge for attracting students.

Using this insight, we created a flexible visual identity that supported the brand’s positioning as a unique place that provides access to the head space and physical space you need to grow. This sense of solitude is what makes it feel so good to be there.

Designed at: C-90