Art Direction, Branding & Design

New Orleans Pelicans —
Fly Or Die

Visual Identity, Type Design

During the NBA season, every night is Fly or Die.

In a city known for its exciting nightlife, world-class festivals, and a beloved professional football team, the New Orleans Pelicans face fierce local competition for their fans’ entertainment dollars.

New Orleans loves to celebrate, so the Pelicans needed to give their city reasons to be celebrated. The team features a roster full of young players with an exuberant joy for the game, and an all-or-nothing style of play. Focusing on these characteristics, the “Fly or Die” brand campaign was created to excite their fanbase.

Designed at: C-90
Agency partner: PETERMAYER
Player imagery: