Art Direction, Branding & Design

Yooper Typeface

Type Design

Display typeface inspired by Michigan’s upper peninsula

Yooper is a monospaced all-caps display typeface created for the visual identity of Northern Michigan University's Graduate Studies program. The typeface is constructed from iconic graphic elements inspired by the natural landscape and culture of Michigan's Upper Peninsula. The typeface's four variations (Sisu, Hygge, Upper Peninsula and Ojibwe) are each named after their influence.

Designed at: C-90