CHRISTOPHER A. RITTER
Art Direction, Branding & Design





THINGS I DO           BRAND POSITIONING


Positioning that sets you apart from your competitors







Shelf Audit




WHAT IS BRAND POSITIONING?


Brand Positioning is the process of defining how your brand lives in the mind of your customers.









Tone of Voice


Target Audience




WHY IS IT IMPORTANT?


A well-positioned brand communicates what the business or product does and differentiates from the competition.












WHAT DOES IT DO?


Positioning also defines the target audience and finds ways to connect with them in meaningful ways.








Manifesto Development


Innovation





MY CAPABILITIES


Brand Positioning
Design Thinking
Innovation
Insights









Design Thinking











Brand Positioning Projects ︎︎︎