CHRISTOPHER A. RITTER
Art Direction, Branding & Design





THINGS I DO           VISUAL IDENTITY


Visual Identity that tells your story intrinsically







Package Design




WHAT IS VISUAL IDENTITY?


Visual Identity is created to evoke specific feelings and experiences within a brand.










Design Systems


Process




WHY IS IT IMPORTANT?


When paired with strategic messaging, the core components of an identity — logos, colors, typography, imagery — bring to life the Brand Positioning through design.












WHAT DOES IT DO?


When used with consistency, a brand’s visual identity naturally embodies your brand values and makes a lasting impression on your audience.








Logo Design
Advertising Templates





MY CAPABILITIES


Brand Guidelines
Brand Identity
Letterform
Logo Design
Messaging Guidelines
Naming
Packaging
Web Design









Digital











Visual Identity Projects ︎︎︎